Out to Launch

Holiday ads. Pennsylvania Department of Health bows anti-chewing tobacco campaign. Haggar tests my gag reflex. Let's launch!

It's the end of the world as we know it--and nobody feels fine--in this ad created for the Art Directors Club's 86th Annual Call for Entries. Avian flu, tsunamis, gas guzzling SUVs, global warming, nuclear weapons, religious tensions--and did I mention Bush, Cheney and Rumsfeld conversing with the devil--are just a few of the scenes depicted in the ad that posits, "the last call for entries?" Norbert Kox is the artist behind the ad, created by TBWA/Chiat/Day New York. The deadline for entries is January 19; the ad is being distributed globally to students in advertising, design, interactive media, photography and illustration industries to encourage them to enter their work. Click here to see a larger version of the ad.

Haggar is looking to revamp its image and tasked none other than testosterone-friendly Crispin Porter + Bogusky for the job. The print ads are looking good, but one TV ad needs to be viewed on an empty stomach. Print ads promote the durability of Haggar pants with snappy, CP+B-esque lines such as "Go commando with confidence," "If your life is hanging by a thread, pray it's one of ours," "Pocket pool? Hell, you could probably play pocket track and field" and "If a button busts while you're wearing it, don't worry. The impact probably killed you too." Click here, here, here and here to view the ads. TV spots play as a do-it-yourself home improvement show, with two hosts offering solutions to common problems. "Boyfriend" describes how to rid your house of your daughter's loser boyfriend. Next episode? Putting your daughter in a convent. Watch the ad here. Then there's "Front Lawn." The ad stars the DIY hosts, a man who has no regard for others, and a pooping dog. One host shovels up the crap and slaps it right into the dog owner's hand, leaving him to gag and choke, much like I did when I first watched the ad. Watch it here. Apparently, Haggar pants give its owners stomachs and balls of steel. Print ads are running in magazines such as ESPN the Magazine, Playboy and Popular Mechanics. Also, check out the newly redesigned Haggar.com for info on another aspect of the campaign called "Gentlemen's Supply Company." CP+B handled all aspects of the campaign.

The Pennsylvania Department of Health has launched two TV spots and two outdoor ads in an effort to curb the use of chewing tobacco. One ad shows a depressed mouthful of teeth mourning the loss of their brethren from chewing tobacco. Watch the ad here. Another ad shows the same teeth looking for their "friend" Pete. He's M.I.A. and the others will be, too if chewing tobacco stays in the equation. Click here to watch the ad. Outdoor ads cut to the chase. Click here and here to view them. TV ads are running on cable networks in Philadelphia, Pittsburgh, Harrisburg, Wilkes-Barre, Johnstown/Altoona and Erie. Outdoor ads are running in Philadelphia, Pittsburgh and Harrisburg airports. The Neiman Group created the ads and Harmelin handled the media buy.

Dunkin' Donuts has launched two ads, one holiday-themed, and the other promoting the launch of breakfast hashbrowns. Both ads are an extension of the company's "America Runs on Dunkin" work that launched in April. "Exchange" depicts the day after Christmas and the long lines to exchange unwanted gifts. Rather than buying a grown man a tea set, spring for a Dunkin' Donuts gift card, the ad suggests. Watch the ad here. "Mobile Office" features a high-tech man on the go who's enamored of Dunkin' Donuts hashbrowns. Click here to watch the ad. "Exchange" launched Nov. 20 and "Mobile Office" launched Nov. 27. Hill Holiday handled all aspects of the campaign.

EBay launched a holiday ad to the tune of "Jingle Bells," part of the brand's "It" campaign. This time around, the toys are the recipients of Christmas gifts. The ad portrays Christmas in a dollhouse where a robot, superhero and young boy unwrap and play with their presents. The robot must be a music lover--and even superheroes have problems with technical gadgets. Click here to watch "Dollhouse." BBDO New York created the ad and OMD handled the media buy.

Sierra Mist had launched a holiday-themed flavor, Cranberry Splash, that's found once a year, much like the Holiday Hawk. And if you play your cards right, he'll sing you a song. A man finds it hard to believe that a Holiday Hawk exists, until a hawk lands on his head and belts out an operatic version of "Jingle Bells." We know who's getting the extra bottle of Sierra Mist. Watch the ad here. BBDO New York created the ad (another ad using "Jingle Bells") and OMD handled the media buy.

"Don't be a fool. Stay in touch," says Zoltar the fortuneteller in an online campaign for Microsoft Windows Live Messenger. A series of videos depict groups of teenagers ostracizing one friend until Zoltar intervenes. He describes in detail what each banished teen will accomplish in life and how dumb the popular teens would be if they didn't remain friendly with the future moguls. Visitors to the site can also enter the name of a friend to see what their future holds. The campaign grants me a childhood flashback to the movie "Big." "Tales of Zoltar" was created by AKQA.

Recommend (3) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
  • NEW! A Night At The Symphony Is Actually A Hearing Test

    A hearing test that's performed by an orchestra and takes place in an auditorium means the test will sound better, you're not cooped up in a soundproof box and you need to dress up. Hearing loss is a serious issue worldwide and oftentimes a person might not realize their hearing ...
  • NEW! Bodega Becomes Karaoke Bar In Latest MillerLite Ad

    When you own and operate a bodega, chances are you've seen everything. Fred is the bodega owner featured in the latest round of MillerLite ads. The newest ad launched Memorial Day weekend during the NBA Playoffs. Fred interacts with a regular, asking about the man's plans. Karaoke is on the ...
  • Foot Locker App Debuts Shoemoji Feature

    Random iPhone App of the week: Foot Locker updated its app to include a series of Shoemojis, a great fit for sneaker lovers. To date, the app has 80 Shoemojis from brands like Nike, adidas, ASICS and Under Armour. Over time, additional Shoemojis will be added to the app. Users ...
  • The Clinton Foundation Launches 'Not There' Video To Address Gender Equality

    Droga5 partnered with the Clinton Foundation to create "We're Not There Yet," a 2:15 video that raises awareness about gender equality. The video features the voices of Amy Poehler, Sienna Miller, Cameron Diaz, Jenny Slate and Padma Laksmi discussing data points of the group's No Ceilings' Full Participation Report, which ...
  • Microsoft Creates Tribute Video For Girls Interested In Science

    Microsoft has launched a 1:45 video that pays tribute to young girls interested in science. It also encourages them to keep studying what they love, despite society's perception of science and technology being a man's field. The video features a handful of young girls describing the amazing things they've already created: ...
  • NEW! Oversharing On Social Media Drives Taco Bell's 'Sharing Sucks' Campaign

    The validation ad for every only child. Taco Bell is tired of the over-sharing phenomenon that takes place in real life and on social media, so the company created a product that is made for only one person at a time. The Grilled Stuft Nachos is promoted with "Sharing Sucks," ...
  • NEW! If Your Bed's Not A Rockin', Your Mattress Will Start Talking

    How can a mattress company use big data? By informing its customers that too much sleep and not enough action is taking place between the sheets. Mattress company Dunlopillo is using technology to bring couples closer together by tracking mattress movement. And not just your typical tossing and turning, if ...
  • NEW! Famous Internet Memes Star In Delta's Latest In-Flight Safety Video

    It's safe to assume that more people would watch airline in-flight safety videos if they weren't bland, boring and never-ending. In an effort to remedy this issue, Delta's latest video plays on society's obsession with Internet memes and YouTube videos. Entertainment must be fast, funny and come in small clips. ...
  • NEW! Gatorade Creates Homage To Sweat, Voiced By Michael Jordan

    Gatorade has created a 60-second spot dedicated to a specific kind of sweat: earned sweat. "We Love Sweat" is perfectly voiced by Michael Jordan, a man who knows a thing or two about the topic. Athletes push themselves hard and pick themselves up when they fall. The more they sweat, the more ...
  • California Realtors Make A Short Story Long

    California Realtors has launched a "Long Story" ad campaign that takes typically short stories and drags them out. In "Biker," two women ask a man where he bought his adorable bulldog. The guy goes on a tangent involving a realtor, garage space, Mexican food and his puppy. The spot ends with ...
>> Out to Launch Archives