• Ad Age, Friday, December 8, 2006 11:31 AM

With a new CEO, slowing sales in the key U.S. market and a desire by executives at the company's global headquarters in Sweden for a global campaign, Ford Motor Co.'s Volvo Car Corp. is reportedly throwing its creative account into review. Havas' Euro RSCG Worldwide has handled Volvo's creative account in the U.S. since 1991, and is expected to participate in the review.

Roth Associates, New York, is handling the review, according to knowledgeable executives. The consultant referred calls to Volvo, which would not confirm reports that a review was imminent. The automaker spent $65 million in measured media in North America for the first nine months of 2006 and $71 million in 2005, according to TNS Media Intelligence.

The nameplate reported its U.S. vehicle sales through November are off by 6% to 107,282 units, despite a 14% jump in sales last month, compared to last year. It plans to launch seven new models or versions over the next four years, including a two-door compact and a sportier version of its popular S80 sedan.

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