• by Josh Lovison , December 11, 2006

MediaPost, publisher of MediaDailyNews, Online Media Daily, Marketing Daily, MEDIA and OMMA magazine, as well as an array of vertical newsletters covering advertising, media and marketing, has launched MediaPost Rates & Data , a free all-media directory on MediaPost.com, found at www.mediapostratesanddata.com.

With more than 37,000 listings of major electronic and print media providers, the directory offers detailed information on contacts, addresses, rate cards, coverage, reps, networks and many of the basic building blocks of a media buy.

In addition to providing raw data on 11,000 radio stations, 12,000 newspapers and 9,000 TV properties, MPRD features a variety of search and management tools designed to simplify workflow for media planners and buyers.

The directory also enables media companies to directly list, update and manage data on their properties; questions on this process should be directed to updates@mprdtools.com.

MPRD is one of a number of new online, community-based resources being introduced on MediaPost.com that will roll out in the coming months. A beta version of a new MediaPost Wiki offering encyclopedic definitions of important advertising and media terms can be found at www.mediapost.com/wiki.

We encourage you to both use and contribute to it. Like MPRD, all of the new features are free to members of MediaPost. They only require registration.

To find other advertising and media industry resources, including MediaPost's proprietary media industry search engine and "People Finder," go to our home page: www.mediapost.com.