RD Goes To Hollywood
Nov 18, 2002, 12:00 AM
The Reader's Digest Association announced an agreement with the William Morris Agency to expand its brands into new entertainment distribution channels, including television, radio and motion pictures. William Morris is expected to create and execute entertainment-based marketing and business initiatives in three areas: original television and radio programming, cross-promotional marketing and new business ventures. The agency will work with Reader's Digest to identify content that could serve as the basis for original television and radio programming. William Morris Agency will create alliances with individual talent, including writers, directors and producers, who can work with Reader's Digest to create that programming. Additionally, the agency will develop new revenue-generating business opportunities between Reader's Digest and relevant media and entertainment properties. It will also create cross-marketing and promotional opportunities for various Readers' Digest properties.