New Measurement Suite Bows At AdTech
Nov 19, 2002, 12:00 AM
Coremetrics, a Web marketing analytics solutions provider, introduced a news suite of products called the Marketing Management Center at the @d:Tech Conference in New York. The MMC automatically measures the performance of all keywords, banners, affiliates, portals, and e-mails in a single interface. The company claims the MMC gives marketing departments unified metrics for all online advertising channels, allowing them to reduce costs and improve marketing performance by adjusting and renegotiating marketing expenditures and vendor deals based on real performance and actual revenue derived from each program. Coremetrics provides outsourced marketing analytics solutions for including Eddie Bauer, Motorola, Nortel, PETCO, Wal-Mart and Victoria's Secret. PETCO is one of the first customers to use the MMC service, and is currently tracking some 2,500 search engine keywords and 6000 SKU's across various engines. Pricing for Coremetrics Marketforce ranges from $8,000 to $30,000 monthly depending on site volume and service functionality.