Microsoft Harnesses Rovion For Office Live Campaign
Dec 18, 2006, 6:00 AM
Rovion--which helps brands feature avatars that live outside of standard streaming video screens--last week launched an online campaign to support the introduction of Microsoft Office Live for small businesses. The campaign will run on relevant Web sites visited by small business owners through the end of the year. Microsoft Office Live was created for small businesses with online capabilities to help them to establish a Web presence. Rovion's InPerson online platform introduces consumers to a character named "Fred"--representing the small business owner--who fruitlessly uses 'traditional' attention-grabbing tricks like blow horns before finding success with the Office Live platform to stand out online.