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Hearst-Argyle Names Michael Gay Exec Producer, Digital Media

Dec 20, 2006, 6:00 AM
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Station group Hearst-Argyle, which has been looking to turn the Web sites linked with its television-station portfolio into increased profit centers, has hired an executive producer of digital media content. Michael Gay, who worked on the Web operation at the CBS O&O in Chicago, takes on the newly created position. Gay's goal is to find ways to improve the content and drive traffic to the Web sites of the 29 stations Hearst-Argyle oversees. Gay, who will be based in Minneapolis at the offices of Internet Broadcasting Systems which manages Hearst-Argyle's sites, will report to Jacques Natz, the Hearst-Argyle director of digital media content. Gay is the latest executive to join Hearst-Argyle's digital media efforts, following Natz, Eric Koepele, director of digital media sales, and Felix Banuchi, director of digital media development.

-- David Goetzl

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