McDonald's, which began running TV spots in October to promote its Breakfast Dollar Menu and More, is being tested in as many as 20 markets nationwide. Items
on the buck-or-less menu include the sausage biscuit, chicken biscuit, sausage burrito, fruit and yogurt parfait, two hash browns, 16-ounce soft drink, and 12-ounce coffee.
Burger King is also testing a morning value menu in New York, with hopes of becoming the first chain to launch nationally. This spring, it plans to roll out a menu that likely will offer six items for a buck or less, and a few more items at $1.39 or less, according to a knowledgeable executive.
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