Plum TV Rolls Out Web Sites

by , Dec 22, 2006, 6:00 AM
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Plum TV, a television network focused on upscale travel destinations, today will unveil new Web sites for three of the resort towns it covers-- Aspen, Vail and Telluride, Colo.

The move is part of a broader online expansion, including a new distribution deal on AOL Video, set to roll out in the upcoming months, said Plum TV president and co-founder Chris Glowacki.

Plum TV for now covers six towns--in addition to the three Colorado ski areas, the company airs shows in the Hamptons, Martha's Vineyard and Nantucket and is planning to start covering Sun Valley, Idaho, and Miami Beach, Fla.

The ad-supported Web sites will carry some video clips from the TV network, but will also have Web-only features--including still photos and possibly, blogs, Glowacki said. The sites also will carry information about weather conditions, upcoming events and other material of interest to people planning trips to the regions.

"The new Web sites will really be a resource for and about those destinations," Glowacki said.

At launch, the ads on the site will mainly come from the same marketers that buy air time on TV, including Web-based investment bank Friedman, Billings, Ramsey. The company also just received a $20 million investment from a consortium of high-profile executives, including former president and CEO of Viacom Tom Freston, entrepreneur Jimmy Buffett and chairman and CEO of Virgin Records U.S. Jason Flom.

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