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Lunesta Most Memorable Drug Ad

NewsRx.com, Tuesday, December 26, 2006 10:49 AM

A study by IAG Research, an ad effectiveness ratings company, has shown that sleep aid Lunesta topped the charts as the most memorable ad in its category of the season. It's now the most-recognized prescription drug brand advertised on prime-time TV.

The drug's above-average performance is also good when compared to all other commercials and product categories, exceeding the average consumer recall across any product category advertised on prime-time TV by a similar rate.

Another pharma standout was Zelnorm, designed to treat chronic constipation and irritable bowel syndrome. Its "Tummies" campaign performed similar to Lunesta's, with recall twice the average for all other drug ads that first aired this season.

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