ForeSee: Amazon, Netflix Tops In Consumer Satisfaction
For the report, ForeSee measured consumer satisfaction indexes for the 40 highest-selling U.S. retailers on a 100-point scale. Following Web-only companies Netflix and Amazon (with scores of 86 and 84, respectively) were LLBean.com (80), QVC.com (80), Apple.com (79), OldNavy.com (79), and Quixtar.com (79).
The bottom-ranked companies among the top 40 were CompUSA (69), CostCo.com (69) and CDW.com (68). The report stated that in addition to having low satisfaction index scores, the bottom companies also trail the pack in indicators of future purchases. "Not only do those companies trail the pack in satisfaction, they also trail in key future behavior measures, such as likelihood to purchase online and recommend to others," it stated.
Dell.com, which has in the past made headlines for poor consumer satisfaction, notably with online commentator Jeff Jarvis' series of blog posts entitled "Dell Hell," increased its consumer satisfaction index since last year. This year, the computer giant landed in 11th place with a score of 77 (marking a 4.1% increase from last year).
Recent Online Media Daily Articles
-
Entertainment, Travel Bet On Mobile Banners May 22, 4:16 p.m.
Banner ads have long been the whipping boy of online advertising, and the same is now ... -
Marketers Should Tailor Specific Pitches To Tablet, Smartphone May 22, 2:51 p.m.
Don’t lump tablets in with mobile. That’s the takeaway of a new Forrester study looking at ... -
Good TV Content Trumps On, Whether Trad TV Or Streaming May 22, 2:42 p.m.
While consumers continue to perceive TV programming as superior in quality to that of online fare, ... -
Google Releases Self-Serve Display Benchmark Tool May 22, 2:02 p.m.
Understanding how a brand's online campaign competes with competitors requires trending benchmark data like engagement rates ... -
Twitter Brings Lead Generation To Tweets May 22, 1:14 p.m.
Twitter began testing a lead generation tool Wednesday in its tweet stream that resembles a cross ... -
DigitasLBi, Razorfish Tap Execs For Global Ops May 22, 11:26 a.m.
Publicis Groupe digital agencies DigitasLBi and Razorfish have installed new executives to run their respective international ... -
More Consumers Turn To Mobile To Research, Book Travel May 22, 8:53 a.m.
More than half of consumers used a mobile device to book travel in the last 90 ... -
Showrooming Overhyped, Mobile Key To Shopping Purchases May 22, 8:53 a.m.
Given consumers' mobile in-store shopping trends, some consider the showrooming hoopla overblown. The research process still ... -
Shopping App Swirl Adds In-Store Capability May 22, 8:53 a.m.
Swirl entered the mobile shopping fray last year with an iPhone app allowing users to learn ... -
Tablets Gain Popularity With Shoppers May 22, 8:53 a.m.
Internet-connected devices are exploding in the United States. There are 31.8 million Internet-accessible tablets, according to ...
Be the first to comment on "ForeSee: Amazon, Netflix Tops In Consumer Satisfaction"
Leave a Comment