Tupperware Gets Makeover

Tupperware Brands is undergoing a makeover as it continues to reposition from a seller of plastic storage containers to a direct seller of beauty products.

On Jan. 1, Simon Hemus, who joined the company a year ago as group president of the international beauty division, will take over day-to-day operations of the Orlando-based direct selling company as president and chief operating officer.

Tupperware CEO Rick Goings will continue to focus on strategy, leadership development and external relations, the company said. Hemus, 57, had been group president and chief operating officer of the direct-selling division of Sara Lee Corp., which Tupperware acquired in 2005.

As part of the executive moves, Christa Hart, Tupperware's executive vice president for strategy and business development, becomes executive vice president for beauty.

"Christa has been instrumental in implementing the global beauty strategy since joining the Company in 2003, and she will now take on more direct responsibility for execution," said Goings, in a statement.

Tupperware has a sales force of 1.8 million who sell kitchen and home products through the Tupperware brand, and beauty and personal care products through its Avroy Shlain, BeautiControl, Fuller, NaturCare, Nutrimetics, Nuvo and Swissgarde brands. Third-quarter sales were up 45.9% to $394.9 million.