Telenovelas Lose Their Sizzle
But the ardor has cooled. In the 12 months since news broke that CBS was working on as many as seven scripts for telenovelas, that ABC had invested in 45 existing storylines, and NBC was jumping in to adapt those already produced by Telemundo, there is zip on TV. Not a single telenovela project is in production at any of these networks.
The networks' intense interest in the telenovela genre was driven by a need to find inexpensive programming in the summer to replace the constant repeats. "It's right to characterize what we were all caught up in last year as telenovela fever," says Katherine Pope, the executive vice president of NBC Entertainment.