Hitwise: iTunes Visits Soared 413% On Christmas Day
Hitwise, an online competitive intelligence service, also found that visits to the Apple Store were up 110% over last year's Christmas Day. The store was the fourth-most-visited Web site in the Hitwise Retail Index on Dec. 25.
Bill Tancer, general manager of global research at Hitwise, said the number of visits to iTunes on Christmas Day outnumbered visits to Zune.net by 30 to 1.
"For the third holiday season in a row, the iPod has been the must-have Christmas gift," said Tancer. "Competitive offerings have not yet succeeded in capturing the attention of music listeners."
CyberMonday also lived up to its name--at least for browsing, according to Hitwise. It recorded the largest individual retail Web site increases over the same day a year earlier on the Monday after Thanksgiving (up 13.2% over the year earlier) and Thanksgiving Day (up 11.8%).
In the week before Christmas, Web site visits were up 6.2% over the same week in 2005. Hitwise also reports that: