The Next Network
Move over, YouTube. Brightcove plans nothing less for its newly launched Brightcove Network than to revolutionize video distribution, monetization, and viewing on the Web.
"We provide a very different model than video-sharing sites," says Josh Hawkins, senior marketing manager at Brightcove. "We give content owners the ability to launch their own branded Internet video channels on their Web sites or through any affiliate Web site they choose."
Any content producer, large or small, can use Brightcove Network and its suite of tools. The producer can distribute content independently or through Brightcove's affiliates (including AOL and Yahoo), or through Brightcove.com, which the company hopes will become the Web's go-to video hub.
Producers sign up with Brightcove Network for free, then split ad revenue equally and earn 70 percent on sales or rentals of video downloads.
Recent Media Magazine Articles
-
Weighing the Numbers Game April 16, 4:11 p.m.
For media agencies, preparing for the upfronts used to be fairly straightforward: Watch the new shows, ...
-
Negotiating a New Frontier April 16, 4:10 p.m.
We hear about them more and more these days — those cord-cutters who have set sail ...
-
Fast Forward: Worn And Threadbare April 16, 4:09 p.m.
I collect T-shirts the way other people collect art or wine, but unlike them, I don’t ...
-
Staying Power April 16, 4:08 p.m.
Long-term, TV’s big broadcast networks need much to maintain their continued viewer and advertising dominance: More hits, ...
-
Let's Go Numb April 16, 4:06 p.m.
On the road to hell (or, at least, its kitchen) will be an enormous street party ...
-
The View From the Stage April 16, 4:01 p.m.
Mitch Oscar, a long-time agency executive, remembers Robin Williams taking the upfront stage to interest advertisers ...
-
Show Starter April 16, 3:59 p.m.
When it comes to announcing their annual fall schedules,do the big broadcast networks really need to ...
-
Bande A Part April 16, 3:54 p.m.
The last upfront presentation I attended was a Nickelodeon breakfast-palooza three or four years ago. I ...
-
The Turnaround April 16, 3:53 p.m.
In the spring of 1984, Edsel Ford II, the Ford Motor Co. scion who was then ...
-
Confessions of an Upfront Reporter April 16, 3:44 p.m.
Twenty-five years ago, I began writing a story just like this one. The article, for the now-defunct ...
Be the first to comment on "The Next Network"
Leave a Comment