• January 27, 2004

Interactive shop Avenue A has opened its doors in Chicago and tapped agency veteran Maggie Boyer to lead the new office. The Chicago outpost is the company's third, joining Seattle and New York City.

"The Central U.S. is home to a vast array of savvy marketers, many of which are already reaping the benefits of digital marketing," Boyer said in a press release. "To further capitalize on growth opportunities the region presents, expansion into the Windy City made perfect sense."

Boyer was previously Avenue A's vice president of the midwest region. Clients in the area include Best Buy, Victoria's Secret and JCPenney.com.