Verizon has launched adirect response Hispanic advertising campaign, created by La Agencia de Orcí & Asociados. The campaign includes two :60 TV spots, one :60 radio spot, and a bilingual direct
mail piece, all which promote Verizon's International Choice Plan. The campaign will run for six weeks in Spanish-language media in key Hispanic markets - Boston, Los Angeles, New York/New Jersey,
Philadelphia and Washington, DC/Maryland/ Virginia.
