CBS is creating a new year-round multimedia selling and market sports selling division, CBS Sports Properties Group, to be headed by Chris Simko. The unit grows out of CBS' NCAA Marketing Group, where
CBS sells the TV time on the NCAA properties--especially for its high-profile NCAA March Madness college-basketball tournament. The new group intends to sell to advertisers and sponsors all CBS
sports-related assets on its CBS-owned television stations; cable sports network CSTV; CBS Interactive, CBS SportsLine.com and a newly formed local media group called R.I.O.T (radio, local Internet,
outdoor and local television).
--Wayne Friedman
