• AdAge, Friday, January 12, 2007 12:15 PM

When David Beckham goes to Major League Soccer's Los Angeles Galaxy, Adidas will go, too. The apparel maker will take a sponsorship role with the soccer team, giving its name and logo a more prominent place on the team's jerseys.

Of course, Beckham is already a global marketing icon through deals with Pepsi, Gillette, Adidas and others.

But Beckham's future with some companies could be in doubt as his move to America, where soccer is a minor sport, may lower his appeal internationally. Beckham has been the face of Gillette in 150 countries since 2004. That deal comes up for renewal in July, a month after he leaves Real Madrid.

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