Tim Kopp, Coca-Cola's global interactive marketing vice president, will join Portland Ore.-based WebTrends as chief marketing officer, effective Feb. 1. Kopp, who took a seat on the WebTrends board of
directors last summer, said he joined the company because he "wanted to do something more entrepreneurial." Kopp most recently appeared in a video introducing the Coke holiday YouTube promotion
allowing consumers to create video cards with classic seasonal Coke brand imagery and share them with friends.
