Private Group Buys WorldGolf.com
The new ownership group plans to relaunch the site during the first quarter of 2007 with added editorial content covering golf equipment, clothing and courses worldwide. Other sites acquired in the deal, including TravelGolf.com, WorldGolfWire.com and GolfCalifornia.com, will also be revamped to offer expanded content and golf vacation packages. The investor group says that the WorldGolf network receives 2 million unique visitors per month. Traffic to WorldGolf.com was too small to be measured by comScore Media Metrix.