A group of private investors led by Myrtle Beach hotel owner David Brittain has purchased WorldGolf.com encompassing a network of 477 golf- and travel-related Web sites for an undisclosed sum. Brittain's family owns the Myrtle Beach National Company, which owns and manages golf courses in the area. The flagship site includes golf course and resort reviews as well as travel tips and golf instruction articles. It also offers a booking feature that lets users reserve package deals in major golf destinations including Hawaii, Scotland and Las Vegas.
The new ownership group plans to relaunch the site during the first quarter of 2007 with added editorial content covering golf equipment, clothing and courses worldwide. Other sites acquired in the deal, including TravelGolf.com, WorldGolfWire.com and GolfCalifornia.com, will also be revamped to offer expanded content and golf vacation packages. The investor group says that the WorldGolf network receives 2 million unique visitors per month. Traffic to WorldGolf.com was too small to be measured by comScore Media Metrix.