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A full-page, tongue-in-cheek ad in today's edition of USA Today will offer consumers free chicken strips with any purchase made Monday at participating KFC restaurants while supplies last.
The fast-food giant is capitalizing on a recent move by Wendy's to remove chicken strips from its menu. "Here at Chicken Capital USA, we're more than happy to step in and fill the void," says James O'Reilly, CMO for KFC.