• The Wall Street Journal (subscription required), Thursday, January 25, 2007 12:30 PM

It's back to the future for Budweiser, as the brewer returns to humorous ads--with at least one featuring bikini-clad babes--for its flagship brand.

Among the ads being considered to run on Super Bowl night is a spot that shows some smart-aleck crabs making off with a cooler of Budweiser from a group of unsuspecting bikini-clad women. Another spot shows two astronauts trying to share a Bud in space.

Recently, Bud has focused on ads promoting the quality of its brew, leaving the funny spots to its sibling brand, Bud Light, which is targeted at a younger audience.

"We have so many things like heritage and quality in the image bank already," says Bob Lachky, Budweiser executive vice president, global industry development. "There is no need to pound that theme again."

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