Coke Jury To See Secret Documents
Yesterday, Coke agreed to allow the introduction of documents it considers private. They will be sealed from public view but the jury will see them and be under orders to never disclose their contents.
Ironically, the jury is to consider whether the defendant, Joya Williams, once secretary to Coke's trademark chief, stole secret information and tried to sell it to Coke rival Pepsi.
Testimony resumed yesterday with Vice President of the Coca Cola trademark, Javier Sanchez, on the stand. On Wednesday, attorneys for Coca Cola had tried to keep hundreds of Coke's corporate documents out of the trial. He testified about the company documents and reports that he said Williams was copying and taking home with her.
Sanchez testified that there was no reason, work-related or otherwise, for Williams to have been doing that. -- Nina M. Lentini
Recent Marketing Daily Articles
-
Balance Bar Unveils 1st National TV Ads In 10+ Years May 22, 6:26 a.m.
Balance Bar -- one of America’s first nutrition/energy bar products (launched in 1992) -- is looking ... -
Crowne Plaza Measures PGA Tour Sleep Habits May 21, 11:21 p.m.
Just in time for the Crowne Plaza Invitational at Colonial tournament this week, Crowne Plaza Hotels ... -
Dodge Goes Social With 'Defiance' May 21, 4:44 p.m.
Chrysler LLC's Dodge, which has category-exclusive sponsorship of the "Defiance" TV show and online game for ... -
Microsoft Unveils Xbox One May 21, 2:34 p.m.
For a presentation that was obstensibly about a new gaming console, Microsoft’s unveiling of its next-generation ... -
Telematics Ecosystem Booming, But Caution Advised May 21, 2:05 p.m.
The head of marketing for, say, Starbucks, is probably thinking about cars. Specifically, how to go ... -
Sony Touts Ultra High-Definition TVs May 21, 12:19 p.m.
We’ve been through the HDTV era and the 3DTV era -- now get ready for the ... -
Destination XL's Pixelated Privates Cause Controversy May 21, 11:03 a.m.
Specialty retailer Destination XL is Super Sizing itself, and not everyone is comfortable with its frank ... -
Skyy Launches 'Be Part Of The Art' May 21, 5:57 a.m.
To support the debut of its new Skyy Infusions Moscato Grape variety, Skyy Vodka has launched ... -
Miller64 Partners With Former Pro Athletes May 20, 10:30 p.m.
Miller64 is launching "GO64," a summer-long initiative that will include local events, celebrity appearances, giveaways and ... -
Vespa Looks Back: 50 Years Of 50cc's May 20, 4:36 p.m.
Vespa has been tooling about since the ’40s, and sidelining as a movie star since the ...


Be the first to comment on "Coke Jury To See Secret Documents "
Leave a Comment