Ford's market share dropped to 17.5% in 2006, and forecasts show it may fall from second to fourth place this year in the American market, behind General
Motors, Toyota and Chrysler.
Mulally says that "dealing with reality" is at the top of his list of priorities. But Mulally is trying to be both optimistic and pragmatic, creating a
sense of urgency, while reassuring his anxious workers that the company has a future. He said yesterday that the money and plans for a turnaround are in place.
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