Pepsi Kicks Off 2007 With Big Super Bowl Presence
USA Today, Wednesday, January 31, 2007 12 PM
PepsiCo--which will air three new 30-second ads for its Sierra Mist lemon-lime soft drink and sponsor the halftime show starring Prince on Sunday's Super Bowl broadcast--is also launching a massive TV, print and outdoor ad campaign this week to tout the Pepsi brand and 35 new can designs.
Read the whole story at USA Today »
"2007 is going to be one of Pepsi's all-time years," says John Sicher, publisher of Beverage Digest. "There will be new products, new packaging, new advertising and a bigger presence in the Super Bowl."
One likely driver of this intense consumer courtship, Sicher says, is that Pepsi may have to raise prices this year to cover higher material costs. Cie Nicholson, Pepsi's North America marketing chief, says pricing is "one element of many" in Pepsi's ad decisions.
Recent Around the Net In Brand Marketing Articles
-
Domino's Brazil: DVD Boxes That Smell Like Pizza May 20, 8:05 a.m.
Domino’s Brazil is launching a “smellvertising” campaign. A YouTube video explains how a special thermal ink on ... -
YouTube Lets You Shop Products On Videos May 20, 8:05 a.m.
Google is releasing a new "channel gadget" that will aim to shorten the path to purchase and translate ... -
Cracker Jack Ties With Ashley Tisdale May 20, 8:05 a.m.
New Cracker Jack’D in town isn't your grandfather’s caramel-covered popcorn snacking food. The rebranded and remodeled ... -
More States Consider Raising Tobacco-Use Age May 20, 8:05 a.m.
In April, several members of the New York City Council introduced legislation that would raise the ... -
More States Consider Raising Tobacco-Use Age May 20, 8:05 a.m.
In April, several members of the New York City Council introduced legislation that would raise the ... -
Asian Supermarkets Appeal To Younger Shoppers May 20, 8:05 a.m.
New Asian supermarkets are using wood tones, broom-finished concrete floors, recycled materials and English-only signage. “Consumers ... -
End It Like Beckham May 20, 8:05 a.m.
David Beckham, known as much for his off-field, high-profile endeavors and his marriage to Victoria “Posh ... -
Are Facebook's 'Likes' Free Speech? May 17, 9:46 a.m.
In a court room in Virginia, Facebook's lawyers are busy arguing that the social network's “Like” ... -
The Next Martha Stewart May 17, 9:46 a.m.
Brit Morin may be the next -- or at the least a digital -- Martha Stewart. ... -
Kroger Defends Ditching Double Coupons May 17, 9:46 a.m.
Kroger's CFO said the grocery chain's double coupons in several markets was “a very expensive reward ...
Be the first to comment on " Pepsi Kicks Off 2007 With Big Super Bowl Presence "
Leave a Comment