by Feb 5, 2007, 3:00 PM
New Era Hat Company awarded SpikeDDB the re-launch of the Authentic Collection (the official on-field cap of Major League Baseball). The agency will create two commercials featuring Major League Baseball players and the New Era flagship store in Manhattan. The agency bested Crispin Porter + Bogusky and Element 79 & Partners for the win. In addition, VH-1 commissioned SpikeDDB to create a 2007 Black History Month TV spot directed by Spike Lee.