Just how important a role does the streaming media play in the daily lives of average Americans? Later this month, Arbitron Inc. and Edison Media Research will present findings from a highly
anticipated new study - Internet and Multimedia 11: New Media Enters the Mainstream, which examines how new media usage - such as satellite radio, personal video recorders and DVDs - has become part
of mainstream consumer habits.
According to a preliminary data release, approximately 50 million Americans have used Internet audio or video in the last month. The data also indicates that nearly
two-thirds (61%) of people who tune to Internet audio and 59% of those who watch Internet video prefer free programming supported by advertising versus other business models.
Additionally, Arbitron
has found that online purchasing has nearly doubled in the past three years.
A quarter of those with Internet access at home use software programs to block other forms of Internet intrusions.
Encouragingly, despite predictions of a plateau, the percentage of Americans with Internet access in any location (home, work, school, public library) increased to 80%.
Authors will present
full findings from this study on Wednesday, September 24, 2003 on a live webcast at 12 noon EDT.