VW Ad In Dutch With Anti-Suicide Groups
But VW has no plans to pull it: "We see no reason to stop at this point," says Keith Price, a VW spokesman. "We are willing to continue the discussion. But controversy is not something VW had shied away from in its marketing." The complaints came shortly after General Motors -- under pressure -- agreed to change an ad with a suicidal robot.
The VW ad, "Jumper," premiered Monday during NBC's "Studio 60 on the Sunset Strip," but even before it hit the tube, Suicide Prevention Action Network USA sent a letter to VW asking that it not air. That was followed on Wednesday by a letter form four groups: The American Foundation for Suicide Prevention, American Psychiatric Association, Mental Health America and National Alliance on Mental Illness.