Netflix Teams With Oscars In Viral Video Contest
The first 500 people to post videos of themselves on YouTube quoting memorable movies lines from "Gone With the Wind," "The Wizard of Oz," etc. will receive a one-month membership to Netflix.
Also on the site (Youtube.com/group/netflixoscarquotes), Netflix has posted video clips of comics--including Gilbert Gottfried and Jimmy Kimmel--quoting famous movie lines.
Netflix is running the campaign with the Academy of Motion Picture Arts and Sciences to promote the 79th Academy Awards telecast on Feb. 25. As of mid-day Wednesday, about 180 videos were submitted for the promotion.
As part of the campaign, Netflix has retooled its Web site to promote its library of Academy Award-winning films. Visitors scroll over a movie name and a window pops up with the film's title, synopsis and cast information.