At Starbucks.com, visitors can handpick the drink elements, and choose icons from fashion designer Mychael Knight of "Project Runway" fame to finish off the design. The cost and shipping are free.
"It's all about personalization and individuality," said a Starbucks spokesperson. It's also an attempt to ease the angst of ordering at Starbucks.
That experience has been parodied in ads for Starbucks competitor Dunkin' Donuts.