News Brief

Starbucks Lets Customers Design T-Shirts

Feb 19, 2007, 5:00 AM
  • Comment
  • Recommend
Subscribe to Marketing Daily

Tags

To promote the individuality of its 5,000+ possible drink combinations, Starbucks is letting people design their own branded T-shirts bearing their favorite drinks.

At Starbucks.com, visitors can handpick the drink elements, and choose icons from fashion designer Mychael Knight of "Project Runway" fame to finish off the design. The cost and shipping are free.

"It's all about personalization and individuality," said a Starbucks spokesperson. It's also an attempt to ease the angst of ordering at Starbucks.

That experience has been parodied in ads for Starbucks competitor Dunkin' Donuts.

Be the first to comment on "Starbucks Lets Customers Design T-Shirts "

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Marketing Daily Articles

>> Marketing Daily Archives