Spike Signs Up Competitive Eating
"Guys are hungry for new and exciting sports on television that satisfy their craving for gut-busting action," says Spike TV general manager Kevin Kay said. "Spike TV is proud to be the new television home of competitive eating." Networks, including ESPN, Discovery Channel and MTV, have in the past aired programs with competitive eaters or competitions like MLE's Nathan's Famous July 4th International Hot Dog Eating Championship.
ESPN has broadcast that live from Coney Island in New York since 2004, but this marks Spike's first foray into the "sport" and the first multi-event television deal for MLE.