News Brief
Energizer Taps Mediaedge:cia
Feb 19, 2007, 8:30 AM
Battery marketer Energizer has named WPP's Mediaedge:cia unit to handle its $115 million North American media buying and planning account. The assignment, which follows a review that included incumbents PHD and Aegis' Carat and Vizeum units, also includes the Wilkinson Sword razor brand.
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