BMW Rolls Out Branded Video
Feb 20, 2007, 6:00 AM
BMW USA division Monday unveiled the first two of six planned Web films, starring action hero "Hammer" and his car Coop (for Mini Cooper). The effort supports the 2007 Mini, the company's first major redesign since the car was re-introduced to the U.S. in 2002. The films, directed by "Starsky & Hutch" movie director Todd Phillips and star Bryan Callen, reside at www.hammerandcoop.com.