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Bank of America To Break New Ads On Oscars

Feb 21, 2007, 5:00 AM
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Bank of America is expected to break its first new corporate campaign during Sunday's broadcast of the Academy Awards. It is the first significant advertising initiative since Anne Finucane was elevated to marketing chief and named Omnicom's BBDO the financial services company's lead creative agency. The new tagline would replace "Higher Standards," which was introduced four years ago.

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