M&As Heat Up For Digital Shops
Eighty-seven percent of survey respondents expect to approach or be approached about an acquisition this year, and roughly half of the respondents expect to complete one transaction as a buyer or seller. The report predicts increased merger and acquisition activity by both strategic and financial buyers, with the only concern being the quantity of quality acquisition targets.
The AdMedia Partners report was based on a survey of more than 3,200 advertising and marketing services executives and private equity investors from across the U.S. and abroad. Respondents were made up of companies that operate in a variety of advertising and marketing services sectors.