The Interactive Advertising Bureau has launched a monthly magazine, MIXX, in conjunction with Adweek Magazines and custom publisher Media Ventures Inc. The magazine, which appears as a supplement in
Adweek, Brandweek and
Mediaweek, and online on the magazines' Web sites and the IAB's site, www.iab.net, will look at different platforms' impact on the future of advertising. The debut
issue, "Mobile: Marketing in the Palm of your Hand," came out this week.
