Help Wanted: Brand Saboteurs
But am I the only one who thought just how easy it would be to commit "brand terrorism" while watching the video rat-fest that caught up KFC/Taco Bell over the weekend?
Ponder it a moment.
What's to prevent an unethical marketer from trying to spread some quick negative buzz by hiring a brand saboteur to go and do something outrageous on camera involving a competitor?
Upload, and let it rip.
Surely somewhere out there among the legions who spend hours with their YouTube creations are people who would turn their skills into cash for a chance to bring down a brand through a viral effort.
Some would even do it for fun.
Tell me what you know.