Help Wanted: Brand Saboteurs
But am I the only one who thought just how easy it would be to commit "brand terrorism" while watching the video rat-fest that caught up KFC/Taco Bell over the weekend?
Ponder it a moment.
What's to prevent an unethical marketer from trying to spread some quick negative buzz by hiring a brand saboteur to go and do something outrageous on camera involving a competitor?
Upload, and let it rip.
Surely somewhere out there among the legions who spend hours with their YouTube creations are people who would turn their skills into cash for a chance to bring down a brand through a viral effort.
Some would even do it for fun.
Tell me what you know.
LAURIE PETERSEN
Laurie Petersen is a writer, editor and content marketer who consults on social media, event and digital product development. She is a former executive editor at MediaPost and can be reached at lauriepete@gmail.com.
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