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Viacom: An Ad Revival? (BusinessWeek Online)

  • , Monday, April 19, 2004 12 AM
An advertising snapback is in the air, and media giant Viacom is rousing after a long sleepy spell. Since hitting 47 in June, the stock has trailed the market, slumping to 37 in mid-March. (Viacom was last mentioned in this column on Feb. 24, 2003, when it was at 36.55.) It has since edged up to 40.78. Ads account for 50% of revenues, so when they are weak, Viacom suffers.

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