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Tabloid King Seeks Makeover From Sassy to Stable (New York Times)
David J. Pecker, chief executive of American Media Inc., has been a busy man of late. The company is rolling out nationally a glossy, redesigned version of The Star, retooling its car magazine into a
new younger-skewing version for the fall and testing a magazine that features the Latina pop star Thalia. It is also hiring several big-name consultants, including a former chief executive of a media
company; a former high-ranking Detroit automotive executive; and the governor of California, Arnold Schwarzenegger, who serves as executive editor and figurehead of two of the company's muscle
magazines.
