British Airways, with th help of itraffic, launched an interactive campaign supporting the airline's new Club World Sleeper Service. The goal of the online campaign, which coincides with the Sleeper
Service product launch, is to generate awareness of "non-stop sleep to London" among frequent international business travelers and brand awareness amongst potential and existing British Airways
passengers. The campaign will run for six weeks on Web sites such as The Wall Street Journal Online, Economist.com, Forbes.com, and The New York Times Online.
