Ad Trade Pub Launches Latino Title
Apr 22, 2004, 12:00 AM
Adweek has announced plans to launch Adweek's Marketing y Medios, a monthly trade pub for marketers targeting the burgeoning Hispanic audience. The English-language title and its companion Web site will debut in September. Likely topics include the distinctions between Spanish-dominant and Spanish-English households and the differences between recent immigrants and culturally acclimatized Hispanic Americans. VNU executives said teh title would draw on the resources of sister units Nielsen Media Research, ACNielsen and other VNU Marketing Information and Media Measurement & Information operations. The publication will launch with an initial circulation of 18,000.