A year ago, Smith stepped in for executive vice president/chief marketing officer Paul Matsen, who quit days after telling the press the company's international expansion strategy would rely on a clearer branding message. A news release issued last week about the aforementioned moves said Smith, Mapes and Gordon would help "boost [Delta's] global brand presence."
SS&K is agency of record. Delta spent $29.3 million in measured media last year, according to TNS Media Intelligence.
advertisement
advertisement