The cable network will air reruns every Friday and Saturday, starting tonight and running through April, hoping to somehow give "Friday Night" sampling. The Bravo audience--upscale and female--could dovetail with the appeal of the drama. On Saturdays, Bravo will air three back-to-back episodes, but in a decidedly low-impact spot beginning at 2 p.m.
NBC has tried several high-profile on-air promotional tactics before, such as spots during its NFL broadcasts last fall and a test in the time slot following first-year hit "Heroes." But the needle hasn't moved much.
The NBC season finale is April 11 at 8 p.m., perhaps the series finale, after which it may be a candidate for Bravo's broadband channel: BrilliantButCancelled.com. After all, per Nielsen, "Lights" has posted a lackluster 2.3 in the 18-to-49 demo this season, becoming network TV's 104th-rated program.
The show does, however, have a core group of devoted fans--and could have a shot at another season. That is, if NBC considers it key to enhancing the net's position as the home for quality entertainment--a reputation that has taken a hit over the years, due to some questionable reality offerings, among other reasons.