Study Finds McD's Tops With Those Under 18

  • March 16, 2007
A new quarterly study--"KidZone," by Decision Analyst in conjunction with Hypothesis Group--suggests that Americans ages 6 to 17 choose McDonald's, Subway, and Chuck E. Cheese as their favorite restaurants.

In the study--a survey of 490 adolescents and teens--McDonald's was named top restaurant by 42.4 percent of respondents, Subway by 18.8 percent, and Chuck E. Cheese by 16.9 percent.

Among all age groups, McDonald's was most popular among boys 6 to 8 years old, with 80.6 percent of that group saying McDonald's was their favorite. The restaurant is least popular with females ages 13 to 17, with only 18.9 percent of those respondents giving the nod to Micky Ds.

Fourth through ninth favorite among all groups were Pizza Hut, Taco Bell, Burger King, Wendy's, Olive Garden, and Applebee's.

At the bottom of the list, which included 35 restaurants, were Romano's Macaroni Grill, Jack In The Box, and On The Border.

--Karl Greenberg

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