News Brief
Gumby Classics Go Digital For 50th Anniversary
Mar 19, 2007, 6:00 AM
To celebrate its 50th anniversary, classic "Gumby Show" episodes from the 1950s and 60s, including the pilot, have launched on Google and AOL/In2TV, along with a dedicated Gumby area on YouTube. Over the next few months over 200 Gumby episodes will roll out to the digital channels. Gumby's digital debut is the first time the series has been seen in its original format in more than 20 years. The Gumby episodes are being distributed by DMGI, a digital distributor of independently owned music, TV, film and video catalogs, which has licensed the episodes from Classic Media and Premavision.
MTV Networks and software company Rapt Inc. last week announced an agreement to license Rapt's media monetization platform across MTVN's U.S.- based online properties. Under the agreement, Rapt will deploy its proprietary applications to deliver pricing and inventory controls, analytic infrastructure, and data-driven decision support for MTVN. Rapt's media monetization applications are employed by a number of internet heavyweights, including Yahoo, Microsoft, NBC Universal, and Dow Jones & Company, among others.
Recent Online Media Daily Articles
-
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time ad targeting services based ... -
MetroPCS Drops Challenge To Neutrality Rules May 17, 4:44 p.m.
T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on ... -
'Geo-Conquesting' Drives Higher Mobile Click Rates May 17, 3:56 p.m.
The practice of conquesting -- running advertising for a brand or product near editorial content about ... -
Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation May 17, 3:34 p.m.
Internet services and utilities will rely more on content as the industry matures. Shereta Williams, vice ... -
Ford, Jeep, Chevy Top Digital Auto Brands May 17, 1:09 p.m.
On the digital proving track, Detroit is beating out the competition. Ford, Jeep and Chevrolet were ... -
Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen May 17, 9:52 a.m.
In a battle to control the future of the ad industry’s currency, Nielsen and comScore each ... -
Yahoo Adds Tweets To News Feed May 16, 6:18 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ... -
Mozilla Puts Cookie-Blocking On Hold May 16, 6:16 p.m.
Mozilla is putting the brakes on plans to block third-party cookies by default in the upcoming ... -
Mobile Ad Results In Line With Rich Media May 16, 5:39 p.m.
Mobile display ads perform roughly on par with rich media ads in terms of click-through and ... -
Google Plans To Transition Brands Into Content-Driven Advertising May 16, 4:30 p.m.
Google wants technology to "step out of the way" as developers integrate it into everyday life. ...
Be the first to comment on "Gumby Classics Go Digital For 50th Anniversary "
Leave a Comment