News Brief
7-Eleven Elevates VP/Marketing to CMO
Mar 19, 2007, 5:01 AM
7-Eleven Inc. has named Doug Foster as its first chief marketing officer. He is responsible for marketing, advertising, promotions and corporate communications for 7-Eleven stores' in the U.S. and Canada.
In Foster's three-year tenure as VP/marketing, he has raised awareness of 7-Eleven and its products, reintroducing consumer promotions, upgrading the visual merchandising and point-of-purchase system and launching marketing plans that helped generate record sales, the company said. Most recently, he brought 18 professional teams into a sports marketing initiative as part of the company's focus on regional activities and products.
Before joining 7-Eleven, Foster was EVP and CMO at FreshLoc Technologies, a company that specializes in monitoring systems that protect the quality of products in the food supply and distribution channels.
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