News Brief
Abercrombie & Fitch Adds A British Accent
Mar 20, 2007, 5:00 AM
Abercrombie & Fitch says its London store, its first location in Europe, is scheduled to open Thursday.
The New Albany, Ohio-based chain, which has been struggling with declining sales at its A&F stores, as well as at its Hollister and Ruehl chains, has remodeled a 1725 building on Savile Row.
Calling the new store its "worldwide flagship," the company says it will "provide an extraordinary showcase for the Abercrombie & Fitch brand."
-- Sarah Mahoney
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