Metamucil Gets A Makeover
The Metamucil ads do not mention "regularity" or "constipation," as the old ones did. Instead, a voiceover coos that Metamucil does more than "cleanse your body," and explains it is useful in reducing cholesterol and fighting heart disease.
Rather than invest in launching new brands, in recent years Procter & Gamble has breathed new life into tired ones. Mr. Clean was revitalized with new fragrance options, splashy advertising and innovations, including a line of car-washing products. Last year, the company reformulated Herbal Essences shampoos to treat specific hair types. And a relaunched Old Spice now has new products popular with teenage boys.