Though the formulations may be different, canned or pouch pet food for Procter & Gamble Co.'s Iams and
Eukanuba, Colgate-Palmolive Co.'s Science Diet and Nestle Purina's Mighty Dog brands have been caught up in the same recall by processor Menu Foods as private labels for retailers such as Wal-Mart
Stores, Food Lion and Meijer.
"This whole scandal can dismantle the pricing architecture for branded products when consumers see that branded is essentially the same stuff with a higher price point," says Burt Flickinger, principal with the consulting firm Strategic Resource Group. But Laura Ries, president of marketing consultancy Ries & Ries, says most consumers "want to believe in brands" and will give the benefit of doubt to expensive labels like Eukanuba.
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